by Scott R. Tucker

April 21, 2021

Rich Camacho of BlueRecruit

Rich is a former Army Black Hawk pilot and a West Point graduate turned tech CEO. He is fortunate to lead the team at BlueRecruit, a software platform that connects America's blue-collar skilled workers with the companies desperate for their talent. Let us listen as Rich explains the amazing opportunities in the blue-collar direction. 

Episode Highlights:

02:38- BlueRecruit has started as Rich realized that nobody's targeting blue-collar labor. 

05:08- 10% of Rich company's job seekers are veterans

05:39- Rich in partnerships with community colleges to provide certifications and be more attractive to employers

09:42- The concept of implied task

13:00- The proper mindset as a veterans go into the new world

14:57- The opportunities to steer more in the blue- collar job direction

14:57- The opportunities to steer more in the blue-collar job direction

18:21- Rich plans to do career counseling in helping blue-collar workers to get through their ranks

3 Key Points:

  1. Get rid of the negative connotation about a blue-collar job because there's plenty of opportunities in this direction. 
  2. You don't  necessarily need a degree to get a decent job.
  3. Blue- collar jobs have many skills that are interchangeable amongst industries.


  • “When you transition from the military to the civilian world, it is not lateral, you're usually taking a step back, but you're going to rely on that experience and then move faster through the ranks.”- Rich Camacho
  • “Veterans are the new minority we have to adjust and mold to the civilian culture because no one is doing you a favor in getting a new job.”- Rich Camacho
  • “We must stop teaching kids about the negative connotation of a blue-collar job like you're going to be dirty and greasy, and you never make more than $22 an hour. There are plenty of opportunities in this direction to make more. “- Rich Camacho

Transcript - 017 - Rich Camacho of BlueRecruit - Implied Tasks

Scott Tucker:  Hey, thanks again for joining us on Veteran Wealth Secrets. I'm your host. Scott Tucker. Founder of US VetWealth and author of the book of the same name, Veteran Wealth Secrets to make sure you check it out on Amazon. And really I think that the idea for today's show. Is to talk about the. Do you have blue collar jobs? 

So often in the military transition space. We're so focused on this whole resume recruiting interview, hiring process. That leads you to the big corporations. So that you can. 

Fall back in line of kind of following orders and getting in with the corporation. And yet we're leaving on the table. What would often be called a blue collar job? And I think that's a unique opportunity in this day and age. To really take back control of a lot of your time. And build skillsets. 

Because in this day and age, the blue collar skill sets are way more valuable. So maybe they don't pay as much. In the beginning, I do an hourly rate. Or in an annual salary. But. Think about this. 

How often have you heard about. Someone like a plumber becoming a millionaire. Because they eventually, they started off Really how the, how America got started. There wasn't this whole thing where when America started people, didn't go to jobs. Uh, Corporations. No really. They became apprentices for an expert in something. And then they became an expert themselves and they went and started their own thing. They went and translated those skills into their own business to a different part of town. 

But now in the internet age, You can take blue, taller blue collar type skills. And apply them in so many different ways. Even if. The Bluets. Blue collar job is just giving you time. So that you can build other skillsets, follow other passions and trying to make. Other sources of income in different ways. So I'm real excited to talk with rich Camacho of blue recruit. 

And get his thoughts on. Getting veterans, looking at the blue collar job opportunity landscape. And I think this. They should go for all levels. Because really it's a different marketplace. It's your choice to choose your identity and not just label it to your next job. It's extremely powerful. 

Take a listen to this episode. And if you got some thoughts, if you think of this applies for you, if you learned anything from it, please do us a favor, go to iTunes rate and review, share this episode with a friend make sure you're checking out rich and blue recruit and giving them a shot or letting people know. 

They're available. To help out veterans in a slightly different way. So hope you enjoyed the episode and we'll see ya. Next time.    

All right. Welcome back to Veteran Wealth Secrets. I'm Scott Tucker. Thanks so much for joining us. Make sure you're subscribing we're. We're having a great time on these interviews where we want to learn the secrets of for people still on active duty. Whatever it is to get you to where you are in your career, you found some sort of secret along the way.

If you're in transition, you're learning things on the fly things that you can share with others. And of course, if you're already a veteran and you've probably gone through different versions of transition when you come across something or have something to share or had some Epiphanes that's what this show is all about, and that's why I'm excited to have, I've just discovered fellow army, a lacrosse player rich Camacho.

Hi, how you doing brother? Hey, Scott, how are you now? Doing great. I'm real excited to chat with a fellow lax, bro, of course. But definitely want to get into what you're up to. A little bit about if you could share just a little bit about kinda how you came out of the military and ended up.

Looks like running your own recruiting agency, which is a huge step. Why don't you share a little bit about what's going on with you these days? I know we're in a different time than probably if we're having this conversation a year ago, I'd like to get back 

Rich Camacho: what's going on. 

Scott Tucker: Yeah.

Maybe it doesn't matter. It's for my business, I was already 19 9%, doing zoom calls and stuff. But I know there's things changing in the environment. I know blue recruit has a very specific type of person that you're serving and that might, be drastically impacted.

I'm assuming. So anyways introduce yourself a little bit. Tell us a little bit about what you guys are about and we'll go from 

Rich Camacho: there. No, thanks. Thanks for having me today. And morning to everybody. Unfortunately I think we might've lost like half the audience when they found that it was going to be too lax bros talking to me.

I went to 

Scott Tucker: West point 

Rich Camacho: guys I'm out. No, but yeah we're doing a blue recruit. As Scott mentioned I'm in lacrosse guy, West point turned army aviation served for about eight, nine years in that as soon as I find that I'd be flying, it that's for the rest of my life. I was like peace. And for about four years was in an agency where we were helping fellow veterans transition out of the service and find themselves into kind of early career kind of developmental type roles in corporate America.

And quickly realize that there's really nothing out there, no service, no organization that is particularly targeting blue collar, skilled laborers. Myself and a couple of other founders last year, we created blue recruits. I'm super fortunate to be the CEO. And we have a software platform that's really like the for blue collar workers, the worker, or the skilled laborer creates a profile.

And then employers also have their own profiles. They say exactly what they're looking for. Our technology matches it too, and they take it away from there. 

Scott Tucker: Wow. That's amazing. Are you're not even just talking about, are you talking about Veteran? Blue collar workers are across the board. There was nothing like this, that existed.

Yeah. So 

Rich Camacho: th there is nothing out there that's specifically built for blue collar workers. And, in a lot of cases someone going out there trying to be the CTO, running a software company, they're going to have that, that resume a portfolio work that doesn't really make sense for an auto mechanic.

I don't really care for an auto mechanic and write a one-page qualitative resume. I care that he, or she can fix my truck. Yeah. 

Scott Tucker: I've done a thousand of these tires. It was whatever. Yeah, absolutely. 

Rich Camacho: Okay. Like cool. A resume means nothing. So we did was, Hey list, all of your, like for mechanics, for example, all your ASE certifications, all your licenses, all those experiences.

And then a, an auto shop says, Hey, I need someone with the following ASE certifications, we match it. And then they go ahead and go from there. It's all done via mobile. Which LinkedIn's great, again, not made for plumbers, right? A plumber isn't sitting at their desktop. 

Scott Tucker: It could be if they're a self-employed plumber running their own thing, you might be able to use LinkedIn effectively to network in, but to get a job.

Sure. But what you're doing it's, you're not talking about freelancing either, right? You're this is defined in employees. So what's it take to. For someone coming out of the military, we always know we got to translate our skills, translate your certifications. How do they but if they already have the skill sets or just need a couple more to be able to fit into your new system, how's that looking for?

The typical Veteran, who's looking for more of a blue collar job, but a good one. Yes. 

Rich Camacho: Yeah. So we're really happy. We're looking to grow it right now. About 10% of all of our jobs Secrets, our veterans and. I think we can all relate that there's a lot of things that you do in the military.

You'll learn in the military, gaining these experiences, but you never get like a certification for it. Think of a mechanics, great example, a few feelers, all tons of great skills, but you might never actually get an OSHA certification or certification from, add whatever acronym you want to the end of it.

So one thing that we try really hard to do is we created partnerships with community colleges all over the country, where we can translate those skills, get you connected with a community college where you can actually oftentimes take those hours, take those experiences that you gained in the military apply them to whatever program that community college has.

And in a matter of weeks, maybe months, boom, you have a hard certification and you're now even more attracted to employers. 

Scott Tucker: And his GI bill worked for that. 

Rich Camacho: Yeah. In the end, in most cases, it's going to be completely free. 

Scott Tucker: Do you think there's enough Veteran looking at this path versus go get the full degree, go compete against all these other people for these harder jobs.

When frankly you can thrive in this, being a blue car worker isn't what it used to be. I'm assuming. 

Rich Camacho: I think we, we really have a generational problem where everyone, my age plus or minus a couple of years was told, Hey, the only way you're ever going to succeed is if you go and get this four year degree in whatever university, in whatever degree, who cares, just go do it.

And now you've got kids with, ancient German literature degrees, $150,000 in debt. And if COVID taught us anything, like if you go to Harvard and pay $40,000 for online school, you should be just slapped in the face. Like not a good use of funds. And really like across the street from me know, there's Evan, he owns a plumbing company.

He's got an awesome house. It makes a great living has zero debt coming out of school when you were, when you first became a plumber, because he got, he went through an apprenticeship, got the experiences that he need worked his way up. And and that I think, coaches, parents chaplains, whatever it is really had to stop telling kids now, like the only way to do it is this kind of useless bachelor's degree.

There's other courses there's trade schools, vocational schools, community colleges. Where you can come out with virtually zero debt and make a great living. And it's a great path for veterans. 

Scott Tucker: No I totally agree with that. I think oftentimes we want to come out of the military thinking I want to start a business, so I'm just going to go give it a shot, buy a franchise, whatever it is.

Sometimes that goes well, usually that ends up being in the kind of 95% failure rate. I gave it a shot, but I can always go get that job anyways and pull the Veteran card. When in reality, it's no, go do something for a few years, white collar, blue collar, whatever you're going to learn skillsets, maybe you want to expand on improve that business.

I think that's, it looks to be like where you saw an opportunity to, Hey, nobody's solving this problem. I'm going to go do my own thing and start it. But you did it after four years. Of apprenticeship being in, learning the skill sets. So no I love this new concept. Honestly, I've heard something along the lines of less than 4% of people using the post nine 11 GI bill for a bachelor's degree.

Finishing. And so to use it in this more intentional way, I think would be huge for our community. So except that, w would you share us a little bit about, I know there's something you wanted to talk about today that I'm guessing you're working with a lot of. Civilian employers and employees, I'm assuming that have not been in the military.

And there's always that confusion of, Hey, we're not speaking the same language. Ironically I was a Portuguese major at West point, so I always make fun of my degree, ended up helping me out because it put me in entrepreneurial situations when I was traveling, the world had to figure things out.

But but we learned to do things, Hey, we have orders in the military. We have SOP that we have to follow. We also have things that you just know you're supposed to do. And I know you wanted to talk a little bit more about that. But yeah go ahead. What'd you want to say about the implied task?

Rich Camacho: Yeah, I liked the product, the the Portuguese major. I was an international relations and. I'm not an ambassador to whatever country nowadays, like once again, showing the bachelor's degree is not always the best way to go. But one thing that has definitely just slapped me in the face this last these last year and a half, two years is the concept of implied task.

We are so ingrained in the military take your youngest Lieutenant. The first task that, that, young kids going to get is most likely go run a qualification weapons range. I think every single young officer has been given that task. So your boss tells you to go run this range naturally in your head.

You're like, okay, I gotta go get ammo. I have to go get a bunch of safety checks. I have to go get some MRAs. I have to go reserve the land. Those are all those imply tests that we've been get ingrained and taught to come up with. One thing that I think a lot of veterans that we've, that we screw up when we make the transition is assuming that everyone has that same kind of cultural background where implied tasks are.

In fact that implied and you know me now in the tech sector, I'm working with people. With all different kinds of backgrounds, very few veterans in the tech space. And when we put out a new product, for example, there's 60,000 different lines of code that need to get developed. And we literally had to spell all that stuff out.

And it's crazy and it's on us, the Veteran to understand that, Hey, we're now the minority, we're the ones that have to do a better job of communicating and really implying to others. And we can't get mad or frustrated, like I often did in the beginning. Like why do you not know that you're supposed to do this?

Like. How can we possibly get to a, without going the D without going ABC first? Yeah. 

Scott Tucker: You cross the road without looking both ways. Yeah, 

Rich Camacho: I hear it. Yeah. Yeah. But just from our it's on us we're the minority, we're the ones that have to adjust. And like you said earlier I'll play the Veteran card and get the new job.

That only goes so far. And it really is that an understanding no, one's doing you a favor when you go get a new job. Like we're the ones that have to mold to their culture. Just like we molded to the military school. 

Scott Tucker: Do we come out often saying I learned all this stuff in the military, so therefore I'm the project manager.

I'm the leader. So I'm coming in here. Yeah, you guys should be using, why wouldn't you use all this military structure? It seems so obvious. And I'm guessing we run into that a lot. How do we, I, that's one thing I like about being a language major, it's all about communication. If you are not communicating, how are you doing anything?

And so you, you said it there's different cultures and a lot of way, we're quite lucky. That if you read the Sebastian youngest book tribe, like we're one of the few people in the modern, the human error that can almost have an experience of what it was like to be in a tribe where you have to depend on each other and speak the same language and all that stuff.

And we only get it for a little bit. And then we go off into the world where people have been living all sorts of different lives. I don't know. How do you think we can any tips on what, especially nowadays. We should be, how should our mindset be as we're going into this new world?

Rich Camacho: I hate to say it, but I often have to go into situations and be like, all right, you have to be gentle rich for the situation. Like he doesn't know that he screwed this up and that is definitely different. Then how a lot of us were, I say brought up, our late teens, early twenties were really molded into the people that we are.

And I think one great thing that the military does do. And, I've seen tons of especially officers that I was running this, why aren't I now the boss no, it's a different industry, a different You didn't just come in and become the company commander. Like you had to be a Lieutenant platoon leader.

You went over on staff. It's the exact same thing in corporate America. And what I do expect the veterans is that they're going to be able to. Growth through the corporate ranks faster because they've already done in the military, but by no means, should someone come in with some kind of expectation?

Hey, I am now the boss because I was the boss. When you do that transition from the military to civilian time to the civilian world, it's not lateral. It's not almost never. Is it an upward step? You're usually taking a step back, but you got to rely on that experience and then move faster through the ranks.

Scott Tucker: Do you think going the blue car, Colorado people have more opportunity to rise faster in a way that might be counterintuitive because people think, Hey, you get paid more at this type of a job. I'm just curious if, we don't get to tear this side of the opportunity of humor. It sounds like the blue collar job, that's not, who's showing up at the job fairs.

So everything coming out of military transitions about perfect that resume. Get that interview down, Pat where are the opportunities to steer more folks in your direction? 

Rich Camacho: Yeah, that is a great point. Because like when you're going through, I don't even know what it's called down taps or soldier transition.

I feel like the soldier for 

Scott Tucker: life leaving the middle of leaving the thinking about this for language, leaving the military yet it's called soldier for life. It's we're not even getting the mindset, 

Rich Camacho: That is a very good point. Like no, always a Marine. Got it. But now you're not going to wear your uniform to work.

Hey, w we got to make that mental transition. But one thing that I think, and this is something that we try really hard to do is getting rid of this negative connotation that blue collar, skilled workers have gotten like, Oh, you're going to be dirty and greasy. And you're never going to make more than $22 an hour.

Absolutely not true, but there are fantastic. I can, I built this wall behind me, but guess what? I'm not going to fix the plumbing system because in two days we're going to have, what all over the floor. And at the end of the day, that person has skills that I will never have. And guess what?

I have to open up my wallet in order to pay her. To do that. And, electrical system I'll fix whatever. I ain't touching those wires cause I'll be dead. And people don't realize how quickly you can move up in those sectors, get those certifications. And so many times we see, young kids that are hired out of the community college, they apprentice for one, two, three years, depending on the trade.

And boom, they're running their own business. Like how many times can a project manager like we talked about earlier, leave the military, go work for some, fortune 500. You're probably not running your own tech company three years later. 

Scott Tucker: And not to mention, and this is something I like to teach people.

That's always so powerful, no matter what you want to do, if you can teach people something and use the modern internet to do it. Do you know, many people are making lots of money on YouTube channels showing off their plumbing skills, their cooking skills, whatever it is, it's mind boggling. And anybody could do it.

You just have to know something. You don't have to have a certification. As long as you're teaching somebody, something. So no I think I'm excited that you came on. I'm really glad you brought this to my attention because I'm going to talk about, the the blue collar aspect of it more and more.

I've always said we don't necessarily need the degrees. I don't necessarily use mine in any way. No. If it really helped me, but opportunities are out there. These jobs need to get done. Rich has we're closing up here. What, where do you see a three years from now? Your, you call yourself a tech company, right?

Not as much as the recruiting agency. So where do you see you, your guys trajection over the next three years, three years seems like a short time in this day and age. I don't think it is, but we gotta have some sort of planning thing. Hey, what's on the horizon.

What, where do you see the opportunities where you guys are gonna. 

Rich Camacho: I would tell my investors that we'd be getting acquired. And then I tell everybody else that what we're really working on right now really hard as a team. Is we realized just like right now, we're, we see blue recruit.

This is a place where a young Veteran can go and land that job. What we ultimately want to do is be the career counselor for them individual. So let's say an  leaves, the military, we get them a job as a construction worker at a local firm. We want to be the place where he, or she can come back to and say, Hey, you know what, 10 years from now, I want to be a superintendent at this construction company.

Here's the path to do that. Here's all the certifications, the licenses, the skill sets you're going to need to get. And here is how we can help you get those, whether it be online in person and be that that depository and that. Almost career counselor for them. So that's our longterm really 1824 month plan right 

Scott Tucker: now.

No, I th I think that sounds great. I think it would be a great A thing to collaborate with the transition assistance programs. There are so many of them, but they're doing new things with the skill bridge and stuff. So I bet there's tons of opportunity to do that. So now thanks. Thank you for your ingenuity.

I figured that out, I'm looking forward to getting to know you more and what types of people we should be sending your way, but how do folks get ahold of your rich who should be contacting you? Where do they find you? 

Rich Camacho: Yeah. Good blue recruit. You see the words down there at the bottom blue recruit that US and or if you can just Google blue recruit will, will be the first thing that pop up there.

If you're looking for a job, you're deciding to make that transition. If you're a skilled worker, if you're just wanting to start off, we've got tons of general labor type opportunities as well. And one thing that we've really seen, I'm really happy about this. All the hospitality workers that have just had, I think they've been hit the hardest by this.

You're a bartender, a waitress, a hostess, whatever. Don't think we can't find you a job because there's so many skills that, that are interchangeable amongst industries. We've seen folks that were laid off from Walt Disney world down in Orlando. They're now hospitality. Individuals at the world's largest portion BMW dealership down in Orlando.

So you'd never would think of Oh, I went from being a Disney cast member to working at BMW, but tons of those skillsets are interchangeable. So if you're down on your luck right now, I'm super sorry, but sign up, we can help you out. 

Scott Tucker: Okay, great. Yeah, I think that's important anyways, in our community to know we gotta be ready to adjust because once automated cars come around, the.

The job description driver is going to disappear. So where do all those workers go? You don't necessarily have to get retrained. There's plenty of opportunity for skilled labor and stuff. 

Rich Camacho: Yeah, don't worry about that. Automation. There used to be a bunch of people putting horseshoes on horses and they began new mechanics.

It just 

Scott Tucker: means that there's going to be new things, but if you're not willing to adapt your skillset you will get left behind technology always wins. So keep that in mind, folks. No, I'm so excited for you guys and what you're doing and thanks again for coming on and sharing your thoughts rich.

All right. For everybody else. We will see you the next. 

About the author 

Scott R. Tucker

Scott R. Tucker is an author, speaker and the founder of US VetWealth, a lifestyle and financial consulting brand that helps service members go from paychecks and government benefits to wealth and liberty. He likes to say, "I Help The 1% Who Serve Our Country Become The 1% Who Influence It." A West Point graduate, serial world traveler, military financial expert, and entrepreneur, Scott brings valuable experience and insight to those who have sacrificed so much in service to our country.

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