Eric "Doc" Wright, PhD - Learn Civilian Language
In this episode, we will have Eric "Doc" Wright, Ph.D., a founder of Vets2pm, serial entrepreneur, and business linguist. We will learn more about becoming fluent in the civilian language of 'managements' that can profoundly change a veteran's post-service fortunes.
2:19- Eric "Doc" Wright as an entrepreneur.
2:40- Doc helps veterans to get fluent in the language of the civilian workforce (the language of management) .
4:32- Things to focus on when a veteran is transitioning.
10:30- The importance of language when transitioning to the civilian workforce.
12:03- What is fluency, and its significance in being qualified for a post.
12:26 The language of management and military leadership.
16:00- Communicating the value that you can bring as a veteran to the civilian workforce.
17:29- Doc Wright's Life's Work book.
18:50- Going to the top of the short stack through civilian language.
22:30- Doc's transition classroom word of the day and his book launch.
3 Key Points:
- During the transition, it is essential to focus on risk management, plan the foreseeable future, re-calibrate accordingly, and diversify the income stream.
- Learning the civilian language is extremely important in transitioning to be successful in the civilian workforce.
- The civilian workforce is looking to hear for a veteran to talk in the civilian language, not the obscure leadership dialect.
- “Civilians don't understand that in the military, we only talk about leadership as a dialect of management, while management is the language of business.”- Eric "Doc" Wright, PhD
- “Fluency is the ability to translate and communicate clearly, confidently, and concisely in the target language. If you can't understand and can't respond, you're going to get a letter that says you're under-qualified.”- Eric "Doc" Wright, PhD
- “You got to learn the language because if you don't know the language you can’t be effective. Get on, run circles around them, learn the language, be hands-on, and then you'll be the CEO.”- Eric "Doc" Wright, PhD
Transcript of Eric "Doc" Wright, PhD - Learn Civilian Language
Scott Tucker:What comes to mind when you hear the word abracadabra? Poof. There it is magic, right? abracadabra is actually an Aramaic word from the origin of the language of the Bible, the new Testament, thousands of years ago. And what it really means. And it was used by ancient shamans or whatever for the longest time, what it really means is I speak, therefore I create, or I speak, therefore I influence.
And so translate that to modern times is our words create our thoughts and our thoughts create our reality language is the most important tool we have available to us. Think about it. We have the ability to make noises with our mouth and move those thoughts through sound waves.
Into somebody else's head. You can put thoughts. In other people's heads. That's what language is, understand the power of it. It is a spell. You can cast a spell on other people. So I learned all this from my friend, Mark England, who I've interviewed a number of times on my YouTube channel. I totally recommend you check those videos out.
But hi everybody. I'm Scott Tucker. Welcome back to Veteran Wealth Secrets and. I Was a language major in college, Portuguese of all things. Why on earth was I a Portuguese major? I'll tell you brutally honest. I was at West point. It sucked. I wasn't having any fun in any of the other classes that I didn't enjoy and had a really energetic, fun Portuguese teacher when I was a plebe a freshman.
So I was like, Hey, this place sucks. I don't get to choose many of my classes anyways. So I'm going to at least take some classes where I have some fun and yeah, I got to travel to Brazil for summer training and stuff, but really I found out years later, what being a language major allowed me to do was to seek travel, to seek other cultures, to put myself in places where I had to.
Adapt overcome rapidly in very uncomfortable environments where there isn't necessarily a training for it. Whether or not the language of the country in, or the situation. And you figure out how to communicate when you have the language and you are able to. Improve your skills at it, and you just gain that much more power.
Knowing a second language or having the ability to, think about this. We have language in the military, look at the way we talk to each other and we just can communicate things that nobody else is gonna understand. And to understand the language of our transition to post-military life.
Even the words, military transition process, it's horrible language. It makes no sense military, they're training us. To get out of the military in these transition courses as an individual, you need to do this, you need your resume. What are your skills? Translate your skills?
That's not good language, you don't translate skills. And so when you think about the military as a whole, that's right in there that they're not even looking at you as the individual, they need to make the military transition process look good. You're once again, just another cog in the wheel.
Transition look at the thesaurus, what transition means, uncertainty change. It's just, there's fear around that. So they use these words to make us fall into line. We gotta do the right thing. There's the path. This is the best way to do it really. Is it. No, not if this is supposed to be about an individual choice, individual needs, individual wants individual desires, individual skills, individual desire to aspire to become something more than a rank or a job description or a certification or a degree.
This is the opportunity we have in post-military life. But if we're not thinking about it intentionally, if we're not really willing to learn the language of not just the civilian world, but of the language you want to use to create the life you want. I'll leave it at that. We got an interview today, a little bit about language and the civilian world more specific to the, in the project management space, but at the bottom, at the end of the day, whatever you go into these become important aspects of it.
You can study it. You can learn it. You can get away ahead of your peers and just sitting around and waiting for it to happen to you. So think about that. I just wanted to broaden the horizons a little bit to say, don't even limit yourself to that language. You have the ability to now create your own, be the hero of your own story.
You can define what words mean to you. So I talk about this stuff a little bit in my new book, Veteran Wealth Secrets make sure you pick up a copy on Amazon, or you can get the first three chapters for free on our website at Veteran Wealth Secrets dot com. Or if you want to learn more about what we're doing at US, VetWealth you can get access to that at US vetWealth dot com. Looking forward to chatting with you and we will chat with you on the next show. Enjoy the interview with the man himself, the master doc wright
Scott Tucker: All right. Welcome back to another episode of Veteran Wealth Secrets. I'm Scott Tucker. And thank you so much for joining us on another episode where we're sharing the wisdom of feather fellow veterans or active duty. Anybody who's gotten somewhere in their career where they think high, I found something.
I wish somebody would have taught me before I figured something out. Let me share it a little bit more with my audience. And that's kinda what my book Veteran Wealth Secrets is all about. That's up on Amazon Kindle as of last week had almost 200 downloads. So really excited about that. You can always get them for free at Veteran wealth secrets.com
but if you do want the Kindle version you can get it there. But speaking of books, I'm really excited. To bring one of the influencers I've followed for a long time on LinkedIn, someone really passionate about helping the veteran transition into civilian life doc. What's going on founder of Vets2PM serial entrepreneur and I like this the best at business linguists.
I can't wait to get into that. I was a Portuguese major at all of all things. At West point, I thought it was a joke. I just wanted to get good grades, but I found out after traveling the world, I've been to 50 countries. I've tried to immerse into cultures. It's always about the culture. And if you don't understand the language then.
Then how on earth are you going to get by? How are you going to survive? It's impossible. So I really want to get into that. But first Doc thank you so much for joining us in these crazy times. I remember, back before lockdowns and such you were holding a lot of seminars, posted a lot of videos.
I'm guessing that's not as feasible these days, but why don't you take a couple of minutes, tell us about yourself and. And what you're doing, what's going on with you and your life these days? Both business and personally, how are you planning for what's coming down the road?
I think as an entrepreneur?
Eric _Doc_ Wright, PhD : I'll tell you what, Scott, thanks for having me on brother. It's always really cool to talk to other vets, crushing it. And a fellow linguist, right? So that's what I would have done in another life. But yeah, so I'm conversational in Spanish.
I'm getting conversational in Scott's. A lot quicker than I thought. Obviously a native English speaker and I'm pretty dang fluent in business. Got a PhD in it. Management is the language of business, but in the military we only talk leadership, which is a dialect of management, but the civilians don't understand it.
So that's literally what I do is I help tens of thousands of veterans every year, get fluent in the language of the civilian workforce, which is basically the language of management. So that's what all my content does. So I just gave two keynotes last Friday. To an audience of 150, and then an audience of 800 that afternoon, about how they help help lift their into the log, which is, Hey, I'll train them and get them ready and get them credentialed.
You get them placed, you get a mentor, right. Help me out. So that's what I do for a living. I found that a for-profit to do it. I've got a nonprofit that does it and just loving it and actually still getting paid to do, virtual keynotes during COVID man. So like diversifying your revenue.
I never saw that one coming brother, I didn't send the check back either. Yeah. And that's one of the things in this day and age. At any time, if you're a business owner and you only have one customer then if anything whatsoever happens between you and that customer, you're out of business, in this, in, in this, in the traditional mindset of America, go to school, get a job.
You're setting yourself up with one employer and Therefore one source of income of something goes wrong in someone, obviously with things changing rapidly. Do you want to speak a little bit to what should the Veteran. Be thinking about as they're going through the transition, given, Hey, we were nine months or so into this, we've learned a lot, what's the, Hey, we need to know this right now.
Kind of thing. I just, usually we don't talk about that stuff on this show, but I think someone with your knowledge and your perspective, having to adjust your own business and stuff like that we know what's something that we should be aware of right away. So there's a couple of things, but just, people like one to three things they can focus on.
So risk management, baby, we learned how to do it in uniform. We're pretty dang good at it. And Oh, by the way, most civilians had never managed a project or a program under risk of life, loss of life or limb. So our threshold for doing it, not only are we good at it, but we're our threshold for doing it is a lot higher, which means we've got a lot more capacity to do a lot better.
So here's what I mean by that is, Early wave back in the late eighties. My, my dad had worked for this company. He helped start multiple offices for this company all over the country, like literally was directly responsible for them being a growing profitable company. As soon as he hit 55, And he was nearing retirement age and a gold watch.
They decided he was a liability. So they hired somebody that he trained. He ended up training his placement and he was one of the first one that would be an, a crushing wave, unfortunately for families all across this country of, Hey, your mid-level management. You're a liability age wise, get out. So people talk about, Oh, so risky being an entrepreneur.
Now I will tell you, there's a lot of stuff in the fine print that they don't tell you about being an entrepreneur on LinkedIn. There's gloss over all that stuff. And then they tell you all find your purpose, find your balance, and they don't tell you about the fine print. You better answer that customer's question at 10 30 at night.
And if you don't, if that's not balanced enough, guess what? You'll know why there's not a customer the next morning when you wake up and you're not going to cry in your milk about it because you understand why. Yeah. So what I would tell you is lots of vets, man. We've been conditioned when it gets tough, suck it up, figure out a plan.
What are your objectives? What do you want to achieve? What are the outcomes? How do you do it fully resourced? And then how do you do it with as few resources as possible in the dark at night in the rain? Cause that's probably what it's going to really happen in real life. So I would say that I think it's almost the way society is, especially with this crazy COVID going on.
Scott. It's obvious the folks leading the charge here have no. Nevermind. It's there it's one way or the other. There's a lot to be desired about how this whole thing is gone. And now there's talk nationally about we're going to go through another lockdown pro when we've proven in Europe, that's not working.
It's, they're still up against the COVID monster. So here's my only point without getting political. It's a business show. My point is it, you have to plan that for the foreseeable future. This is probably what the landscape's going to look like. Yeah. And calibrate accordingly, diversify your income stream, manage your risks.
And there's, and assume that they didn't get the radio call. There's no cavalry coming circle the wagons team it up. Like how do you recalibrate the COVID until there's no COVID and Oh, by the way I'm no futurist, but there probably is no new normal on the other side of this either it's going to look totally different.
I I was listening to me, Maria Bartiromo two weeks ago, three weeks ago, one of the biggest finance houses in on wall street, brother. Is trying to figure out how to get their 1700 people to come back into their multi-billion dollar office in wall street, because they can't make 'em. Cause the COVID, they sent out this call, Hey, everybody come back to work.
Like 70 people out of 1700 came back. Cause they know they don't have to. And there's no restaurants for them to go in any way. Cause they're all closed down. I don't think there's a new, normal on the other side of this brother. It's just, it's something else. No and I think that's actually, that'll lead into my next question.
I just wanted a quick caveat. I had a buddy who does yoga for like really successful people in Manhattan. And he's got some buddies who were commercial real estate. They say all those offices, all those off they're there. Maybe like half full that's with people working remotely, like what happens when this becomes?
And so I think that gets into kind of what I wanted to dive a little bit deeper into more of this kind of language, this fluency of business. Clearly that language is going to be changing, but ultimately, what do you mean by that? Clearly we're told in that coming out of the military world, don't worry.
You're going to be awesome in the civilian world because you're a hard worker. And so therefore, Oh, I'm a hard worker. I achieved these many things on my OER, NCLR. Therefore I'm going to be successful. And then we're told to translate our skills, which first you got to ask, do you even want to translate those skills?
Scott Tucker: Secondly, By which parameter are we doing translate. It's nice that Google puts together a little search engine that quote unquote translate to your skills, but I'm assuming there's a lot more variables going on in there. But the bottom line is when you're in this, when you're racking, the civilian world.
No a lot of times they'll be nice and help you along. But if you're clearly not getting it, usually that has to do with language. You're going to be out the door. And unfortunately that, I think that compounds the, I don't understand I'm a failure, that can go down so bad roads. So language is extremely important.
I'd love to go as deep as you want to go into that topic. Like I said, I'm a linguistic. I was sitting in my linguistics class on nine 11 on that Tuesday morning, I had to watch the buildings come down in a French. Because I was, so it was just fascinating to see Holy cow, the world coming together and frankly, how it's been coming apart in the last 20 years, I think, frankly, because people can't, they talk past each other.
Eric _Doc_ Wright, PhD : So here's my life's work. So from a linguistic perspective, interpretation is translating the spoken word and translation is actually translating the written word, right?
So I'm really an interpreter, but but here's a basic exercise I use in all my keynotes and your audience is going to experience this problem right now, acutely. So imagine if I'd come on the show and said, glomerin live. Shay Eric, a 10 young Orum. What did I just say to you? And what language did I just say it in?
Imagine you're the military Veteran. You're just took off your uniform on Friday. You did about 20 days of leave and you stepped into the civilian workforce and you'll walk into an interview and you don't understand a thing they're saying to you. They're using words like. P and L and PAR job enrichment versus job enlargement.
Like you have no idea what they're talking about. They hand you stuff to read. It's like reading a foreign menu. You got no idea what they're saying or what you're reading. And when they ask you questions, if you hear them say P and L you don't immediately know that they're talking about the fiduciary outcomes of whatever project program, the vision assessment, or whatever they're assessing.
They're talking about the financial output, fiduciary responsibility. If you can't understand that you can't respond to that, you're going to get a letter that says you're under-qualified or they hired a more qualified candidate. I know, because I used to get them. I work with tens of thousands of veterans every year.
Thousands of them get them. How can I be a Lieutenant Colonel and be under qualified? Because rather when they said P and L. You stood there and stared at him like a deer in the headlights. You can't translate, you can't communicate back. And that's what fluency is. Fluency is. Can I communicate myself clearly confidently and concisely.
In the target language. I come out saying, I speak leadership. I lead this. I lead that. I lead this other thing. You're a West point guy, right? You're a leader if they, if I ever seen one, but here's the problem. Let me give you a real quick example. In the language of management for hundreds of years, management means someone who plans, what we're going to do.
Metrics standards of performance, left, right. Boundaries, who we're doing it with distributors, suppliers, et cetera. Function number two, we organize the resources necessary to staff and resource that plan Scott. And then we lead the people in execution of the plan. And then we make sure that the plan stayed on performance and vice versa and take controlling actions.
If the gap is too wide. When we talk in military leadership, when they tell us in tech class, don't get out and speak leadership, nobody will understand you. What do I talk? They stop at the admonishment because they don't know the answer. The answer is you need to talk in management because if you can talk about all of your experience, I have never met a military leader.
Responsible for mission exercise or operations planning, resourcing, organizing staffing, training, equipping, leading and controlling. I have never met one that doesn't have experience in all four functional areas of project management or management. But when you speak about leader only, I'm a leader. I lead and they don't hear any of the other experience brother.
That's why you're under-qualified they're not trying to be jerks. They just didn't hear you talk about three out of the four things you were supposed to talk about and you don't know what you don't know. That's why I wrote a book on it. The book teaches you the basic terms and terminologies, and then the nuance of usage, the nuance of wind to listen for it.
And what it means when you hear it. I got two dozen Veteran successful Veteran business owners. That have transferred in the civilian workforce, speaking entrepreneurship who has added all these little vignettes in man. Like here's how we use inventory turnover. Here's how we use. Leadership and coaching workshops.
Here's how we use. So like literally the Veteran reader can not only understand the language of it, but you see it in usage and it's even got an accompanying 14 hour course where I teach you phonology, like how to pronounce words, what a P and L is. And then rub it. If that wasn't enough little icing on the top of that cake, bro, you can prove it.
We're endorsed by the Institute of certified professional managers. And you can achieve the internationally recognized certified manager credential, which will start a conversation in the interview. Yeah, I know what a P and L is. I'll tell you every Veteran that says, yeah, I didn't want a P and L is, and then explains it.
I haven't beta tested one of the 47 hiring managers I've talked to and said, man, if a vet said that to me, I would consider them for hiring right on the spot. And they sure as heck move to the top. If any other vets I'm talking to. Yeah, we'll be in compensation with the civilian, but you just short-staffed at every vet that you're in the running with.
Scott Tucker: Go ahead. No. That's, the bottom line is it's about building skill sets, building that skill, stack the, and adding it to your repertoire. Can you learn this on the job? Sure. But gosh, in this day and age, the way you could build that, those skills so quickly, ultimately at the end of the day, having come from West point, what are they, what are you going to do now?
Platoon leader. That's the duty on her car? That's what, Oh my God. I'm going to have to make all these decisions all the time. Yeah, and you've got to have some leadership per se, but quite frankly, there's a rule book and you just follow the rules typically. And as long as you're not an idiot, you can make a good leadership decision.
There's only so much room for adapting and overcoming, as they say cause there's a lot of system, when we're getting out and trying to communicate and do leadership, really what we're doing is it's mass communication. It's persuasion skills, it's sales skills, really sales and marketing.
And the better you learn those that, that, that's just a fundamental human skillset to all of a sudden getting ahead, because right now you have a stack of resumes for, Hey, you might all be Lieutenant colonels. That's great, but you all look the same. How are you going to stand out if you can't, share, how can you communicate the value that you can bring to others and that's why something, I think that's kinda missing.
In our system. So I just applaud you for our adding that to your repertoire, to everything you've been building out. Tell us more about the book. I know you've already got a book out on Amazon. Did grade 101 leadership less, or it's a long title. Let me read here. 101 lessons learned from helping military members of veterans achieve meaningful.
Lucrative post-military service careers. That's what we're all about, but clearly you've got a new book coming out. You said it's your life's work. Tell us more about what you are putting out there in the book. You said you got a lot of examples, but what do you mean by life's work? What is the life's work for a doc?
I dabble in languages as you've already heard. I It's a gas for me to like last night I'm sitting there, watching a forged in fire, a show, my kid and I love right. And we're like, we're having a conversation in Spanish. That's just to me, such a hoot. I'm talking to him and Scott and he thinks I'm a complete idiot. He's like dad, that was like 900 years ago when your family came from Scotland. And I know you think your beard looks awesome and stuff, but come on, dad. I don't know. Scott's knock it off, but anyway, it's just a lot of fun.
So I love language. I love linguistics. I love that words matter. You were talking about how do you be an effective leader? You gotta be able to storytell you've gotta be able to fire people up. You've gotta be able to bind people together. You gotta be able to lead from the front and then we have confidence in you.
And the only way you do that, bro, is by selling yourself. The only way you do that is, Hey man, I'm the one in charge. I got a plan. And the reason I'm in charge is not because I want you to do the work it's because I've achieved some proficiency in this and here's what we got to get done. And if we get that done, here's, what's in it for all of us.
This is a real thing, right? It's not a me thing. This is a wheat thing. So anyway another example is, think about this. We can out, and we say, we've done a Colonel no offense, right? I love Lieutenant curls, to get out, but they say, Hey, I'm going to be the next CEO. The first problem is bro is the 27 years you were in uniform.
The chief operations officer that thinks they're in line for the CEO position, they've got 27 years of experience. Speaking that language, you speak military leadership. So let's say we'd get over that hurdle. The second hurdle then is okay. I could try to learn a language. So yeah, I had command and control over my shop.
I had 47 people and $49 million in property books. First of all, civilian don't have no idea what you just said. If they have some inkling of what you just said, Oh, you own property, like a fleet of vehicles or something. So you were like a maintenance, and if they get that far dude, cause they're probably just too lazy, even connect these dots.
When really what they're looking to hear is now let's say same Lieutenant Colonel, same vet, but now he's going to, he's going to talk in their language, not the leadership dialect. It's obscure spoken by less than 1% of the population in active duty. It's the one spoken by all of the common people in the workforce.
He says, Hey, thanks for asking about my last gig, Scott, where I exercise my fiduciary responsibility. By taking my scarce resources and doing $47 million more in return than the investment I was trusted with. Okay. Fiduciary responsibility, every manager, and an every organization has that. It just tells me you get ethics, you get business, you understand how I'm going to measure you.
You just gave me some insight into your knowledge of how to manage the organization, which is what I'm hiring you to do. You just went to the top of the short stack and you probably just accelerated your the duration of your path to the CEO office. Get in run circles around them.
Learn the language 12, 1824 months. Hands-on you'll be the CEO. You got to learn language though, because you can't communicate clearly concisely, RT, you can't find El banjo. You can't order those tacos. If you don't know the language, you can't be effective. Yeah. And it's, it's such a base level thing.
It's almost the minimum skillset. If you can't speak the language of the thing you're going into, you're clearly, it's you can be the smartest kid in the room, but if you're a child and you get your parents get stationed off in another country and they drop you into, German kindergarten, You're going to sit in the corner for a long time and you might find a job where you can sit in the corner for a while and eventually it'll come.
I get, but I think I remember, heck I showed up while I was on active duty. I showed up at Yukon and because I didn't have my clearance yet. I literally sat for six months doing nothing just because I couldn't tactically it's Oh boy. It's just, as part of my decision to get out of the army, because I was so bored, I was just looking for other stuff to do.
And so does that not happen in the civilian world? Of course, the risks. Risk is you could lose your job quickly. Basically you're getting hired to help the organization be successful. If they've got an employee there that's not being a hundred percent effective that hurts the bottom line. Maybe you don't get fired, but maybe the business fails a few years later.
These things compound and they're serious, but no, I really appreciate you coming on to share. That insight. I don't think people talk about it nearly enough. Tell us about, more about when the book's coming out. How do people get ahold of you? What should they be contacting you for specifically and work and they find you.
Yeah. Cool. Thanks God. So a lot of our videos are going onto YouTube right now. So there's a couple of ways you can participate. So we've got a launch going live on LinkedIn at 1100 8:00 AM Eastern standard time on the 15th of December, Tuesday. We're going to do a LinkedIn launch event. For the book, we also are releasing what I call once a week.
We release a doc's transition classroom three minute or less video with a word of the day. And you don't know this yet, but I'm going to. Pro bono you and your podcast in. Hey doc, right here with the transition classroom, today's word of the day is work breakdown, structure. You veterans in the crowd note as a line of effort chart.
But if you use that word in the interview, you're never going to get the job, but before we get into WBS and why civilians call it that let's talk to you about today's sponsor. So now your little three minute or less commercial with your name and logo flying around, like cool stuff to post production labs and engineers can do sure.
That gets legs. And for that week on our platform of oversee, 60, 70,000 eyeballs, you brought the word of the day. And the cool thing is as corporate America is educating veterans, how to speak management, helps them hire you, because I can understand what you're saying to me in an interview.
It helps the vet communicate in the interview. And it gives them the word of the day. And what's cool for me is it's adding value to the community at large, it's helping both sides of the equations because you can hear the space five years. You hear people admonishing, veterans to quick talk and military, and you hear Veteran saying you guys should do some of the work and learn to talk military.
And nobody listens to the other ones. Like you said, they're talking past each other talking about, Hey, can you help my organization? You can, and they know that you can, but you can't communicate that. So doc's transition classroom, the little snippets, the video. So just contact Cathy. at Cathy at dot com.
She'll show you the video. She'll take your name. Like you could pick the word of the day. You'd like to sponsor like whatever. And then the book drops on the 15th. And the coolest thing about the book launch. One of my good buddies, Tony gray, one of the authors in the book had this great idea. He's Hey bro, I've been out a while.
All my buddies have been out a while. We've already been doing entrepreneurship. We don't need your book. However, my company would love to buy one of your books, have you autograph it and donate it to a vet. So the book launch event really is not the launching of the book. It's a launching of book donations.
So you can join. I autograph all the copies, a vet calls in or writes in. We send them the book, the free eCourses attached. And they get fluent in management and you helped, you did a patriotic thing. And Oh, by the way, it might be somebody you interview. So you might be up when yourself, so who knows anyway, so that's the skinny on that.
And I'm always at LinkedIn doc, right? 2012. No. Awesome. No, I think that's a great idea getting sponsorships for the book. I know there's so many nonprofits out there always looking for content to share. And there's never enough insight on this topic because I think too often we all get lumped into, Oh, you're.
Oh, you're a mill, you're a military or you're a Veteran and therefore we're all going through the same process. It's no, man, there's so many different variables and different types of people, different things. And to understand that, I think again, I'm gonna just going to harp on this for everybody.
The language thing is just fascinatingly critical. I, I. Definitely think the more you understand communication. Cause I honestly that's, what's going on in America right now. It's so dangerous. And if we're just walking around, just refusing to understand what everybody else is thinking or saying, like it's dangerous.
So not only in business, but in life, really, he tried to understand the language and I think you're going to find it helps you out so much. So thanks again, doc, for joining us and drop the insight. Looking forward to seeing how the book launch goes and how we can support and collaborate on that as well.
But thanks again, everybody for joining us. We'll see you on the next one.